Once upon a time, in a quaint era not so long ago, conducting a purchase with your local department store was a quick (and yet, pleasant) experience that went something like this….
Clerk: Good afternoon!
Me: Hello!
Clerk: Cash or Credit?
Me: Cash.
Me: Cash.
Clerk: That will be $18.52.
Me: Here’s a $20.
Clerk: And your change is $1.48 (handed to me along with my receipt)
Me: Thank you!
Clerk: Thanks for shopping and have a great day!
Time Elapsed: Only a few moments!
However, somewhere along the line, what should be a very quick transaction has turned into a lengthy and mostly self-service process, as well as an invasion of personal privacy. Disclaimer: Please don’t read this as an indictment of the wonderful clerks working at these stores. They are great people and I know they are just doing their job – going through the steps forced upon them by their management team. And most often they are doing so with a smile! I know it isn’t their fault which is why I try to remain patient and polite. However, submitted for your evidence (and perhaps only slightly exaggerated), the following scene from a recent shopping experience has become all too common...
Clerk: Good afternoon!
Me: Hello!
Clerk: Did you find everything you were looking for today?
Me: (Lying because it isn’t worth going into the fact that they are continuously moving product to remote and obscure store areas in order to encourage people to wander aimlessly about searching for the items on their list.) Yes.
Clerk: (Holding up my new workout top) Oh this is really cute, I haven’t seen this here before.
Me: (Voices in my head: Man, I hate it when the clerks assess my purchases. Thankfully I’m not buying anything embarrassing today like feminine products or a Nickelback CD.) Thank you.
Clerk: Will you be using your reward card today?
Me: No, I don’t think I have one.
Clerk: Oh (looking disappointed), in order to receive the sales prices on all these items, you need to be enrolled in the reward program.
Me: Do you mean that I won’t get any of the sale prices that were marked on all this stuff unless I give you my personal information and sign up for your program?
Clerk: Well, it’s really just your name, address, phone number, and email address.
Me: (Voices in my head: Yes, that would be my personal information). You know, I really don’t want to have to keep track of another discount card.
Clerk: It’s no problem! If you ever don’t have it with you in the future, you can just enter in all your personal information and we’ll find you! Or we can give you a handy key ring card to always have with you!
Me: (Voices in my head: Great.) Well, I guess I don’t really have a choice.
Clerk: It will only take a moment and you can do it directly from the keypad….
Me: (Maybe 3 Minutes Later) – OK, I think I’m now enrolled.
Clerk: Great! Hmmmm….doesn’t seem to have entered into the system. Let me just quickly re-enter the information.
(Minutes Later) All done!
(Finishes ringing up the items)
Clerk: Cash or Credit?
Me: Credit.
Clerk: Can I interest you in a “store name” credit card today?
Me: No thank you.
Clerk: You’ll qualify for an additional 15% off your in-store purchases today…
Me: No thank you.
Clerk: You’ll be eligible to receive numerous offers...
Me: (Voices in my head: Am I stuttering here? Speaking pig latin?) No thank you.
Clerk: Could I have your zip code please?
Me: No thank you.
Clerk: It just helps us to determine where our shoppers are from...
Me: No thank you.
Clerk: It just helps us to determine where our shoppers are from...
Me: No thank you.
Clerk: Could I have your email address so that we can send you valuable offers?
Me: No, I’d rather not. Thank you.
Clerk: Ok! (Eyeing me suspiciously like "why wouldn't anyone want to receive all our valuable offers?") No problem!
Clerk: Just go ahead and slide your card through the machine…
Me: (Voices in my head: Argh…why do they have to make every machine different? I have to put on my cheater glasses on just to see which way to swipe it through!)
Clerk: Just hit cancel for credit or the green button for debit and then enter your pin number.
Me: Oooookay…
Clerk: Looks like you qualify for a $5 rebate with your reward points, would you like to use those now?
Me: (Assuming that will add more time to this transaction) No thanks.
Clerk: Will you just verify the amount...
Me: Ok…
Clerk: Then just go ahead and sign…
Me: (Grab the electronic pen to sign – most of the reader screen doesn’t work so my signature looks absolutely NOTHING like my actual poorly written signature – however, apparently this doesn’t raise any questions about the validity of my signature as the transaction is then approved)
Clerk: (Pulls out receipt) Would you like the receipt with you or in the bag?
Me: I’ll take it – thank you.
Clerk: Well, it looks like you saved $684 today! (Voices in my head: or some other equally inflated amount.)
Me: Great…thanks. (Voices in my head: Can I please go now?)
Clerk: At the bottom of your receipt, you’ll see a link to a survey about your experience today. We would really appreciate it if you would complete the survey and you’ll then be eligible for fabulous prizes!
Me: (Holding my hand out, desperately hoping to get my receipt and my purchases which are being held hostage through this entire transaction.) Sure. Thanks.
Clerk: And just one moment, while I print out a valuable coupon for you.
Clerk: Ooops…I guess there’s one more coming….
Clerk: Well, it’s your lucky day – here comes another coupon…
Me: (Voices in my head: And another tree falls in the forest….)
Clerk: (Handing me the receipt….finally!) Thank you so much for shopping with us today. Please stop by again soon.
Me: Thank you!
Time Elapsed: I now have to return to the store to buy a box of hair color since I have gone gray in the time it has taken to complete this transaction!
Now, before you point out the obvious and tell me that much of this could be avoided if I would just use cash – let me assure that I’m aware of that. But unfortunately, I NEVER carry cash (repeat to all would-be muggers reading this…I NEVER carry cash). I’ve been using a card quite efficiently for a number of years. However, it’s only in the last year or so that I’ve noticed an elevation in the number of steps required to complete a transaction.
I do appreciate quality customer service and I appreciate all those who work in the stores that I love to visit. It’s just that sometimes, by the time I’ve completed my purchase, I feel like I should maybe invite them over for dinner or something. I mean after all, they know me better than my husband at this point. They have all my personal details, they’ve seen every personal item that I’m purchasing, and I feel like we’ve really bonded with this time spent together.
I guess I've ranted about this long enough. Thanks for listening and before you go, it's your lucky day, let me just print a couple coupons for your next visit....
